Virtual Event. Japanese Market – Opportunities and Potential for the Agri-Food Sector

On 21st June, at 10h00 AM CET, F2F Health Matters partnership,  will once again address the Japanese market through a virtual event entitled: Japanese Market – Opportunities and Potential for the Agri-Food Sector. The aim is to deepen our knowledge of this unique, sophisticated and innovative market with a great appetite for importing agri-food products.

Porgramme of the webinar

This webinar will be hosted by two speakers with proven experience in the Japanese agri-food market, as well as in the process of internationalisation and implementation of European companies in Asian markets. On the one hand, Pedro Vieira, an international consultant specialising in international business, intercultural management and internationalisation, will discuss the potential of the Japanese market for the agri-food sector. On the other hand, Helio Ciffoni, who is also an international consultant in Japan, will discuss the challenges and opportunities of healthy and organic food in the Japanese market. After each of the presentation there will be an open space for Q&A with each of the speakers.

Speakers

Pedro Vieira (International Business | Cross-cultural Management | Internationalisation | Communication and Intercultural Management) has worked for AICEP Portugal in Portugal and Japan. Accompanied various Portuguese companies and sectors in defining and implementing internationalisation strategies in Asia, Europe and the Middle East.

He has assisted several Portuguese companies and sectors in defining and implementing internationalisation strategies in Asia, Europe and the Middle East.  Strategic Advisor for International Development at Porto Business School since 2023. He has been a consultant in the area of innovation, participating in projects for the European Commission and development support agencies. He teaches the curricular units of Market and Business Culture and Entrepreneurship at the University of Minho, ‘International Business and Management’ at the Faculty of Economics of Porto, and the curricular unit of ‘Communication in an International Context’ at Porto Business School.

Helio Ciffoni (International Business Consultant in Japan) has over 25 years’ experience in international business development in Asia, with a special focus on the agri-food sector and information technologies. Founder and CEO of a company specialising in business development in the Asian market, with offices in Singapore, Tokyo, Kuala Lumpur, Montevideo and Curitiba. Since 2021, he has been a member of the Advisory Board of A.I. Networks in the Japanese market.

Registration

This webinar is free of charge but requires registration. Please, click in the link below to register on F2F Health Matters virtual event, until 20 th June.