Since the EU-Vietnam Free Trade Agreement (EVFTA) came into effect in August 2020, trade and investment from Europe has boomed. A hungry, growing and maturing consumer market with an increasingly health-conscious and demanding middle class has shown a high interest in imported food & beverage products from the European Union.
On the invitation of AWEX Ho Chi Minh City office, (Wallonia Export and Investment Agency) and the EU-project F2F Health Matters, Patricia Aranguren Moliner, Advisor at the Pan-Asian Consultant Dezan Shira & Associates looks forward to introducing the opportunities and characteristics of Vietnam’s growing market to SMEs from Europe and beyond.
During this webinar, participants will obtain an overview of the market through the below points:
• Trade overview Vietnam – EU, EUVFTA benefits
• Regulations – packaged foods & food supplements
• Distribution channels
• Consumer Trends: Opportunities for European companies/brands